Meta Ads Management
Facebook and Instagram campaigns for lead generation and sales, with structured creative testing, retargeting, and clean conversion tracking.
See Meta Ads servicesPerformance Marketing Agency
Paid ads built to turn attention into revenue.
Percentify Marketing helps businesses grow with performance-driven Meta Ads, Google Ads, creative testing, and clear reporting.
- Meta Ads campaign management
- Google Ads strategy
- Lead generation
- Conversion tracking
- Creative testing
- Weekly reporting
- Landing page review
- Budget pacing
- Retargeting
- Campaign audits
The Problem
Most wasted ad spend is a structure problem, not a platform problem.
Most ad accounts do not fail because the platform does not work. They fail because the strategy, tracking, offer, creative, and follow-up system are not aligned.
Many businesses launch campaigns without proper structure, tracking, creative testing, or consistent optimization. The ads run, money leaves the account, and nobody can say with confidence what is working.
Fixing that alignment is the actual work of paid advertising. It is also where the results come from.
A complete paid ads system
8 parts, one system
Percentify Marketing does not just launch campaigns. We build and run the full system that makes campaigns pay for themselves.
Campaign strategy
A structure built around your offer, margins, and sales process, not a copied template.
Audience and keyword research
Who to reach, what they search, and what to exclude before a dollar is spent.
Creative testing
A planned rotation of hooks, angles, and formats with clear rules for winners and losers.
Landing page review
The page has one job. We check that it matches the ad, the offer, and the visitor's intent.
Conversion tracking
Pixels, conversion events, and call tracking verified before launch, so decisions use real data.
Weekly optimization
Cut waste, shift budget to what works, and document every meaningful change.
Clear reporting
The numbers that matter, what changed, and what happens next, in plain language.
Scaling plan
Budget increases follow data. Spend rises when the account earns it.
What we manage
3 core services
Focused services, done thoroughly.
Google Ads Management
Search-first campaigns that capture people already looking for what you sell, backed by keyword research and search term discipline.
See Google Ads servicesFull-Funnel Advertising Strategy
Offer, audience, creative, landing page, and follow-up working as one system, so the whole funnel converts, not just the click.
See all servicesHow an engagement runs
audit to scale
Five steps, in order, every time. Each one depends on the one before it.
step 1 of 5
Audit
Review the current ad account, offer, landing page, tracking, and previous performance.
step 2 of 5
Strategy
Build the campaign structure, targeting plan, budget plan, and creative testing roadmap.
step 3 of 5
Launch
Set up campaigns properly with clean tracking, conversion goals, and clear testing rules.
step 4 of 5
Optimize
Monitor performance, cut waste, test new angles, and improve cost per result.
step 5 of 5
Scale
Increase spend carefully once the account has enough data and winning patterns.
What clients typically see improve
measured weekly
No guaranteed results. These are the areas our work is designed to move, and how we measure whether it is moving.
Lower cost per lead
Waste gets cut and budget concentrates on the audiences and creative that actually convert.
Better campaign structure
Clean account architecture that the platforms can optimize and a human can understand.
More qualified inquiries
Targeting and messaging tuned to attract buyers, not just clicks.
Clearer reporting
You always know what was spent, what it produced, and what changes next.
Stronger creative testing
A steady pipeline of tested hooks and angles instead of guessing what might work.
Better use of ad spend
Every dollar has a job. Spend follows evidence, not habit.
Who we help
7 client types
Businesses with a real offer and the capacity to handle more customers.
- Local service businesses
- E-commerce brands
- Real estate professionals
- Contractors and home services
- Med spas and clinics
- Professional services
- Coaches and consultants
Why Percentify Marketing
Built for owners who want the numbers straight.
Percentify Marketing is built for business owners who want clear strategy, clean execution, and honest reporting. No confusing dashboards. No vague updates. No wasted motion.
- Clear communication
- Approval-based campaign changes
- Weekly performance reviews
- Practical recommendations
- Full-funnel thinking
- Focus on profitable growth
How engagements play out
placeholder numbers
Illustrative examples with placeholder numbers, shown to explain the approach. Real case studies will replace these as client results are documented and approved for sharing.
Home services
illustrative example
Local service business
- Challenge
- Steady ad spend but lead cost had climbed for three straight months, and the owner could not tell which campaigns were responsible.
- Strategy
- Rebuilt the account around one core lead campaign, fixed conversion tracking, and ran a structured creative test on the top offer.
- Campaign type
- Meta lead generation
-0%
cost per lead
0.0x
qualified leads / mo
$0/mo
wasted spend cut
E-commerce
illustrative example
Online retail brand
- Challenge
- Sales campaigns were profitable at low spend but broke even whenever the brand tried to scale past a modest daily budget.
- Strategy
- Separated prospecting from retargeting, widened the creative pipeline, and scaled budget in steps only after each level held its return.
- Campaign type
- Meta sales plus Google Shopping support
+0%
return on ad spend
0.0x
monthly ad spend
0
creative tests run
Common questions
9 questions
How much ad budget do I need?
It depends on your market, offer, and cost per result. Most clients start between $1,500 and $5,000 per month in ad spend. On the strategy call we will tell you honestly whether your budget is workable, and if it is not, what to do first instead.
Do you work with Meta Ads and Google Ads?
Yes. Some businesses need one platform, some need both. We recommend based on where your customers actually are: Meta for demand creation and Google for capturing existing search demand.
Do I need a landing page?
Usually yes. Sending paid traffic to a generic homepage is one of the most common sources of wasted spend. We review what you have, and if a dedicated page is needed we will tell you exactly what it should say and do.
Do you create ad creatives?
We plan the creative strategy, write ad copy, brief the visuals, and run the testing rotation. If you have a designer or footage we work with it. If not, we help you produce simple, effective creative without a studio budget.
How soon can campaigns launch?
Typically within one to two weeks of onboarding. The audit, tracking setup, and campaign structure come first. Launching fast on a broken foundation costs more than the few days it takes to do it right.
Do you guarantee results?
No, and you should be careful with anyone who does. Results depend on offer, market, budget, tracking, creative, and sales follow-up. What we guarantee is disciplined execution, honest reporting, and clear recommendations at every step.
Can you audit my current ad account?
Yes. The free ad account review covers campaign structure, tracking, creative testing, and budget efficiency. You get a plain-language summary of what is working, what is leaking, and what we would change.
Do you work with businesses outside Canada?
Yes. We work with clients in Canada and the United States, and can support English-language campaigns in other markets where the platforms operate.
How do reporting and communication work?
You get a weekly performance summary in plain language, a monthly deep dive, and a direct line for questions. Campaign changes that affect budget or live ads are proposed to you for approval before they happen.
Ready to see what your ad account could be doing better?
Book a strategy call or request a free ad account review. We will look at your current setup and show you where performance may be leaking.