Everything it takes to make paid ads pay.

What it is

Full management of Facebook and Instagram advertising, from strategy through creative testing to weekly optimization.

Why it matters

Meta reaches buyers before they search. Done well it creates demand at a predictable cost. Done badly it burns budget faster than any other channel.

What Percentify Marketing does

We build the campaign structure, define the testing plan, write the copy, brief the creative, verify the pixel and conversion events, and optimize weekly against your cost per result.

Expected deliverables

• Campaign structure and targeting plan
• Creative testing roadmap
• Pixel and conversion event verification
• Weekly optimization log and report

What it is

Search-first Google Ads management covering Search, remarketing, and planning for Performance Max and YouTube.

Why it matters

Google captures people already looking for a solution. Intent this strong is rare, and wasting it on loose keywords and missing negatives is expensive.

What Percentify Marketing does

We research keywords and competitors, build tightly themed campaigns, maintain negative keyword lists, review search terms on a schedule, and test ad copy continuously.

Expected deliverables

• Keyword and competitor research
• Campaign build with conversion setup
• Negative keyword list maintenance
• Monthly search term review summary

What it is

A structured review of an existing Meta or Google ad account: structure, tracking, creative, budget efficiency, and results.

Why it matters

Most accounts carry silent waste: duplicate audiences, broken events, fatigued creative, budget spread too thin. An audit finds it before more money leaks.

What Percentify Marketing does

We go through the account item by item against a launch-grade checklist and produce a plain-language report of what is working, what is leaking, and what to change first.

Expected deliverables

• Written audit report
• Prioritized fix list
• Tracking health check
• Budget reallocation recommendation

What it is

The plan that comes before spend: offer positioning, audience definition, budget split, campaign architecture, and measurement.

Why it matters

Strategy is the difference between a campaign that can be optimized and one that can only be restarted.

What Percentify Marketing does

We define the objective, map the funnel, set budgets per stage, and write the testing rules, so every later decision has a reference point.

Expected deliverables

• Written campaign strategy
• Budget plan by campaign and stage
• Measurement plan
• 90-day testing calendar

What it is

A disciplined rotation of ad hooks, angles, formats, and copy with defined rules for scaling winners and cutting losers.

Why it matters

Creative is the biggest performance lever on Meta and increasingly on Google. Accounts without a testing system ride one ad until it dies.

What Percentify Marketing does

We plan tests in batches, launch them with clean measurement, read results against pre-agreed thresholds, and feed learnings back into the next batch.

Expected deliverables

• Creative testing roadmap
• Ad copy and creative briefs
• Test result summaries
• Winner and loser log

What it is

An evaluation of the page your ads send people to: message match, offer clarity, speed, mobile experience, and conversion path.

Why it matters

The ad only buys the click. The page does the selling. A mismatched or slow page quietly doubles your cost per lead.

What Percentify Marketing does

We review the page against the ad promise and the visitor's intent, then deliver specific, prioritized changes: headlines, proof, form length, layout, and speed.

Expected deliverables

• Page review with prioritized changes
• Message match assessment
• Mobile and speed notes
• Conversion path recommendation

What it is

Setup and verification of pixels, conversion events, and offline conversion imports across Meta and Google.

Why it matters

Without trustworthy tracking every optimization decision is a guess, and the platforms optimize toward the wrong outcome.

What Percentify Marketing does

We install and test events, define what counts as a conversion, remove double counting, and document the setup so it survives platform changes.

Expected deliverables

• Tracking implementation or repair
• Event verification report
• Conversion definitions document
• Ongoing tracking health checks

What it is

Weekly summaries and monthly deep dives in plain language: spend, results, cost per result, what changed, and what happens next.

Why it matters

Owners do not need another dashboard. They need to know whether the ads are making money and what is being done about it.

What Percentify Marketing does

We report on a fixed cadence, flag problems early, and always pair a number with the action it triggers.

Expected deliverables

• Weekly performance summary
• Monthly deep-dive report
• Change log for the account
• Quarterly strategy review

What it is

Campaigns that re-engage people who visited, engaged, or bought, across Meta and Google display.

Why it matters

Most visitors do not convert on the first touch. Retargeting is often the cheapest revenue in the account when frequency and messaging are controlled.

What Percentify Marketing does

We segment audiences by behavior and recency, cap frequency, rotate creative, and exclude converters, so retargeting stays helpful instead of annoying.

Expected deliverables

• Audience segmentation plan
• Retargeting campaign build
• Frequency and exclusion rules
• Performance breakdown by segment

What it is

The full path from ad to booked conversation: campaigns, forms or landing pages, speed-to-lead follow-up, and measurement.

Why it matters

Leads that wait hours for a response go cold. The system around the ad decides how much of the ad spend turns into revenue.

What Percentify Marketing does

We design the lead path end to end, connect the ad platforms to your CRM or inbox, and measure from click through to qualified conversation.

Expected deliverables

• Lead path design
• Form and landing page recommendations
• CRM or inbox handoff setup
• Click-to-conversation reporting