About Percentify · Founded in Ottawa, serving Canada

Percentify is marketing built on trust, inclusivity, real results and a little bit of fun.

Our story

From one Ottawa niche to many kinds of growth.

The industries changed. The method stayed close to the business, its customers, and the next useful decision.

2022

An idea in Ottawa

Percentify began with a straightforward thought: growing businesses deserve marketing that connects directly to how they sell.

2023

Starting in construction

The first chapter took shape in epoxy flooring with The Floor Company, where websites, search, paid media, and follow-up had to work together.

2024

Expanding across the trades

The work moved into interlock and broader construction with All Hands Pro Construction and BlackTar, then reached customers beyond Ottawa.

2025

New categories, same standard

Percentify expanded into med spas and beauty businesses, applying the same close, practical approach to more considered customer journeys.

2026

E-Commerce enters the mix

The team began working with E-Commerce stores including Voyage Nova and Toplux. Client-reported data placed Toplux at #2 on a Kalodata chart in July 2026 and among that month's faster-growing E-Commerce brands.

Toplux placement and growth wording are client-reported. Individual outcomes vary by market, offer, budget, and execution.

The founders

Two paths. One practical standard.

The people shaping the strategy stay close to the work, supported by a wider delivery team.

FounderEA

Software, search, and systems

Edrees A

A software engineer coding since 15, Edrees helped scale three businesses before 21 across epoxy flooring, web development, and automotive care. He focuses on Google SEO, websites, and the systems behind sustainable growth.

Software engineeringWeb developmentGoogle SEOBusiness building

FounderAB

Paid media, sales, and creative

Ali B

Ali moved from frontline sales into advertising at Meta, working closely with major Canadian brands including Sephora, Bath & Body Works, and Bell. His focus is Meta Ads, email, content, and sales strategy.

Meta advertisingEmail marketingContent creationSales strategy

How partnership works

Close enough to move quickly. Structured enough to stay clear.

Close 1:1 work

Founders stay involved in the strategy and the decisions that shape execution.

Weekly calls

A focused weekly conversation keeps priorities, results, and next actions clear.

Daily email access

Questions and updates do not wait for the next meeting when timing matters.

A wider team

Additional team members support delivery while the relationship stays personal and accountable.

Where we know the ground

Where our experience runs deepest.

We went deep before we went wide. These are the categories where we have run the whole system end to end, so the customer journey, the objections, and the proof that matters are already familiar to us.

01Niche

Construction and Trades

Epoxy flooring · Interlock · Paving · Design-build

Construction customers compare, then call. The work starts with proof: a site that shows the finished job, local search that puts you in front of the project, and paid media pointed at quote requests rather than clicks.

Local search and map visibility
Before and after proof
Quote-driven paid media
Follow-up that closes the loop

The Floor Company · All Hands Pro Construction · BlackTar · Vulcan Design & Build

Website creation at Percentify

02Niche

Automotive

Customization and detailing · Exotic and specialty vehicles · Automotive care

Car work is visual and personal. People decide on the standard of finish and the person behind it, so we lead with the work itself, make booking simple, and keep past customers coming back for the next job.

Creative built around the finish
Book and enquire journeys
Audiences built around the vehicle
Email that brings customers back

Capital Exotics · Opulent Exotic Rentals Toronto · automotive care businesses built by the founders

Meta Ads at Percentify

03Niche

Beauty and Spas

Med spas · Aesthetics · Salons · Grooming

Beauty customers research before they trust. We make the first impression careful and the follow-up consistent, so bookings arrive from people who already know what to expect and when.

Trust built before the booking
Offer and season planning
Booking-focused landing pages
Email that fills quiet weeks

Juicy Aesthetics · Beauty by Rush · Fifteen Twelve · Barbershop Bloodworks

Meta Ads at Percentify

04Niche

E-Commerce

Online stores · Product brands · Subscription and repeat purchase

Online stores win on the margin between a visit and a purchase. We build the store to convert, bring the right traffic to it, and use email to turn a first order into a second and a third.

Stores built to convert
Paid media pointed at purchase
Email that drives repeat orders
Content that ranks and sells

Toplux · Voyage Nova

Email marketing at Percentify

Open to new industries

Deep in these. Not finished adding more.

The categories above are where our experience runs deepest, not a boundary. If you run a business somewhere else, tell us how you sell and who you sell to. We will tell you straight whether our strengths fit your business, and if they do not, we will say so.

Tell us about your industry

Our partners