Percentify Notes · April 2025
A clearer weekly review
We reduced reporting to decisions, evidence, and next actions. Try ending every review with one owner and one due date per priority.
By Michelle Leir · Published · Updated · 5 min read
Our weekly reviews used to be thorough and slightly useless. Lots of charts, plenty of discussion, and no reliable record of what anyone decided. We cut the format down to three parts, a change that any digital marketing agency Canada team managing several accounts should find easy to borrow.
Decisions
What are we changing this week, stated as a sentence. If nothing is changing, that is a legitimate answer and worth saying out loud rather than filling the time with commentary that leads nowhere.
Evidence
The specific numbers behind each decision, and nothing else. Reports shrank considerably. The conversation improved because everyone was looking at the two figures that mattered instead of scanning twenty, whether those figures came from Meta Ads management, Google SEO services, or email marketing services reporting.
Next actions
One owner and one date per item. This is the part that changed the outcome most. Anything without an owner did not happen, and once that was visible on the page, it stopped happening quietly.
What this looks like for a smaller team
A small business marketing Canada owner reviewing their own channels alone can still use this format, even without a full team around the table. Writing one decision, one piece of evidence, and one next action with a date, every week, is a habit that scales down just as well as it scales up, and it keeps a website design Ottawa project, an ad account, or a content calendar from drifting without anyone noticing.