Content · October 2022
Blog topics that actually bring customers
Write the questions you answer on the phone before the ones that look impressive.
By Youmi El Khoury · Published · Updated · 2 min read
Most business blogs are written for competitors to read. The useful ones answer the questions customers ask before buying.
Mine the sales conversation
How much does it cost, how long does it take, what could go wrong, and how do I choose. Each of those is a page, and each attracts people who are already deciding.
One question, one page
Do not bundle five questions into a long guide nobody finishes. Separate pages rank for separate searches and are far easier to link to from an email or a quote.
Close with the next step
End each post with the obvious action for someone convinced. Content without an exit produces traffic and no enquiries, then gets blamed for not working.