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Content · August 2021
A content calendar you will actually keep
Two pieces a month, planned a quarter ahead, beats a weekly plan abandoned in March.
By Micheal Baptiste · Published · Updated · 2 min read
Ambitious calendars fail quietly. The one that works is the one small enough to survive a busy month.
Set a cadence you can defend
Two useful pieces a month is a real commitment for a small team. Publishing consistently for a year at that pace beats six weeks of daily output and silence after.
Plan a quarter, not a year
Twelve weeks of topics drawn from customer questions. Long horizons invent topics nobody asked about, and those are the ones that get skipped.
Book the time, not the intention
One writing block and one review block in the calendar each month. Content that depends on spare time does not get published.