Websites · October 2026
From website to Figma: clearer feedback, fewer loose ends
A video look at editable design handoffs, and why specific client feedback matters when planning a website for a Canadian business.
By Micheal Baptiste · Published · Updated · 5 min read
This video describes a Figma connector workflow that moves built screens into editable design frames. The central idea is useful even without adopting that exact tool: clients need a clear place to review a website and explain what should change. A screenshot can show a problem, but editable layouts make it easier to discuss structure, content, and alternatives together. Better website design feedback starts with a shared understanding of what the visitor needs to do, and that applies whether the work is handled in house or through a marketing agency Ottawa businesses already trust for other campaigns.
Review the purpose before the pixels
Before commenting on colours or spacing, agree on the page main job. Is it introducing a service, comparing products, or collecting an enquiry? For an Ottawa service business, a page may need to explain the service area and what happens after a request is submitted. For an online store, product information and checkout clarity may matter more than decoration. Give feedback in terms of that purpose: the customer cannot find the next step, the explanation is incomplete, or the important detail appears too late in the page. Specific feedback phrased this way is easier to act on than simply asking for a page to feel more premium.
Keep design and the live experience connected
Editable Figma frames can help teams explore a layout, but a mockup is not a working website. Review mobile states, long headings, real images, form errors, and the content that will actually be published before anyone signs off. Keep track of which version has been approved so that comments do not compete across screenshots, messages, and separate files. The video presents a particular connector capability, and its availability and behaviour depend on the tools and versions being used at the time. It is not a claim that Percentify uses this exact workflow for every engagement, and the displayed monetary headline is not Percentify pricing either.
Include SEO and content in the handoff
Search engine optimization should not disappear when a design moves between tools. Note the intended page title, primary heading, important service details, and relevant internal links alongside the visual feedback being given. Use natural search language such as website design Ottawa or digital marketing agency Canada only where it genuinely fits the page content. Avoid replacing informative text with vague slogans just to make a layout look cleaner on screen. After implementation, compare the live page with the agreed design and test the customer journey end to end.
Close the loop after launch
Clear approvals reduce confusion during a project, while final browser checks confirm that the design works beyond the mockup stage. It also helps to revisit the approved feedback a few weeks after launch, once real visitors have used the page, and ask whether the changes solved the original problem. A content marketing strategy that assumed a certain page layout may need a small update once the final site is live. Treating handoff as an ongoing conversation, rather than a single approval meeting, tends to produce a website that keeps working well after launch day passes. This approach also supports a marketing agency Ottawa business is already paying for, since a website that keeps improving in small steps is easier to promote through email marketing services and other channels than one that only changes once a year in a large, disruptive project.