Meta Ads · November 2022
Ottawa case for creative that keeps working
Ad fatigue is a creative problem before it is a budget problem. A small library fixes it.
By Micheal Baptiste · Published · Updated · 2 min read
In a market the size of Ottawa, audiences see your ads often. Performance decay usually means the creative ran out, not that the audience did.
Keep five assets in rotation
Two pieces of real proof, one explanation of the offer, one customer voice, and one plain product or service shot. When one tires, another is already running rather than waiting to be produced.
Shoot locally and honestly
Recognisable streets, real crews, and finished work outperform stock in a smaller market. People buy from businesses that look like they actually operate where they say they do.
Replace on a schedule
Add one new asset every two weeks regardless of results. Fresh creative arriving steadily keeps cost per enquiry flat instead of climbing between rescues.