All field notes
Websites · May 2021
Putting pricing on the website
Some pricing information filters out the wrong enquiries and speeds up the right ones.
By Youmi El Khoury · Published · Updated · 2 min read
Hiding price to keep options open usually means more calls with people who were never going to buy.
Give a range or a starting point
Most projects start around a figure, and typical work falls in a band. That sentence alone removes a large share of poorly matched enquiries.
Explain what moves the number
Size, materials, access, timelines, complexity. Explaining the variables builds more trust than a precise figure and protects you from being compared on price alone.
Watch quality, not just volume
Enquiry counts may fall while booked work rises. Judge the change by the calendar, not by the size of the inbox.