SEO · September 2021
Toronto SEO basics that still matter
Titles, structure, internal links, and speed. Unglamorous, and still the majority of the result.
By Youmi El Khoury · Published · Updated · 2 min read
In a competitive market like Toronto, the basics are not the starting point people move past. They are most of the work.
One clear topic per page
Each page should target one search intent, with a title and heading that say so plainly. Pages covering four topics rank for none of them well.
Link pages to each other
Service pages should link to related services and relevant articles in ordinary sentences. Internal links help search engines and help visitors find the page that answers their question.
Keep it fast and crawlable
Compressed images, clean titles, working sitemap, no accidental blocking. These checks take an hour and prevent months of unexplained flatness.