SEO · March 2023
SEO in Vancouver: winning narrow searches first
Broad Vancouver keywords are expensive to earn. Specific neighbourhood and service searches are not.
By Ali Bek · Published · Updated · 2 min read
Chasing the single biggest Vancouver keyword can occupy a year with nothing to show. Narrow searches convert sooner and compound.
Pick searches with intent attached
A phrase that includes the service, the city, and a qualifier usually signals someone ready to act. Those pages are faster to rank and easier to measure than a broad category term.
Build the neighbourhood layer
In a region with distinct areas, one page per area you genuinely serve, with real projects and local detail, outperforms a single page listing thirty locations.
Earn links locally
Suppliers, associations, event sponsors, and local press are realistic sources. A handful of relevant local links moves competitive local results more than a large volume of generic ones.