Content · August 2022
Social media for small teams in Toronto
A two person business can keep social media useful by narrowing platforms and batching work.
By Eliiot Bangkok · Published · Updated · 2 min read
Posting everywhere with a small team produces thin content in four places. Doing one platform properly is a better trade.
Choose the platform your buyers use
For most local Toronto services that is one platform, not five. Pick where enquiries already come from and accept being absent elsewhere for now.
Batch filming, publish steadily
One session a month on site, on real jobs, produces enough material for weekly posting. Scheduling in advance is what keeps the habit alive through busy weeks.
Post proof more than opinion
Finished work, short explanations, and honest before and after sequences travel further than commentary. They also give the sales conversation something to reference.