All field notes
SEO · June 2021
Service area pages that are worth publishing
Vancouver area pages work when they contain real local substance rather than a swapped city name.
By Youmi El Khoury · Published · Updated · 2 min read
Thin location pages made by find and replace stopped working years ago. Real ones still perform well.
Only publish areas you truly serve
Five genuine pages outperform thirty invented ones. Each should reflect actual projects, travel realities, and the customers you have there.
Include substance a competitor cannot copy
Named projects, photographs, local constraints, and the questions customers in that area ask. That is what makes the page worth ranking.
Link them into the site properly
From the relevant service page and from the footer if the list is short. Orphaned location pages rarely get found or ranked.