Websites · April 2022
Web design priorities for Vancouver businesses
A small business site needs clarity, speed, and proof before it needs visual ambition.
By Youmi El Khoury · Published · Updated · 2 min read
Redesigns often start with how the site looks and end without answering whether it produces enquiries. Reverse the order.
Decide the job of the site first
Booked consultations, quote requests, or online orders. Write it down before any design work begins, and judge every later decision against it.
Show the work, locally
Real project photography from the region you serve does more for credibility than illustration or stock. It also gives your service pages something search engines can distinguish.
Keep the build maintainable
If publishing a new service page requires a developer, it will not happen. Choose a structure your team can extend, because the site that keeps growing wins over three years.