Case Studies

How the work actually plays out.

These are illustrative examples with placeholder numbers, shown to explain how we think and operate. They will be replaced with documented client results as they are approved for sharing. Advertising results vary by offer, market, budget, tracking, creative, and follow-up.

Three engagements, three lessons

placeholder numbers, clearly labeled

Home services

illustrative example

Local service business, lead generation

Challenge: A steady $3,000 monthly budget was producing fewer leads each month. Cost per lead had climbed 60 percent in a quarter, and the owner could not tell which campaign or ad was responsible because conversions were double counted.
Strategy: Rebuilt the account around a single core lead campaign with three ad sets, repaired the pixel and lead events, added call tracking, and ran a four-week structured creative test on the strongest offer.
Campaign type: Meta lead generation with instant forms and a landing page variant

-0%

cost per lead

0.0x

qualified leads / mo

$0/mo

wasted spend cut

Lesson learned: Tracking repair came before any creative work. Half of the apparent performance problem was measurement, and no optimization is trustworthy until the numbers are.

E-commerce

illustrative example

Online retail brand, sales campaigns

Challenge: Profitable at $150 per day in spend, break-even at $400. Every scaling attempt collapsed return on ad spend within a week, so revenue had plateaued for two quarters.
Strategy: Separated prospecting from retargeting with hard exclusions, built a creative pipeline of six new tests per month, and scaled budget in 20 percent steps only after each level held its target return for a full week.
Campaign type: Meta sales campaigns with Google Shopping support

+0%

return on ad spend

0.0x

monthly ad spend

creative tests run

Lesson learned: The account did not have a scaling problem, it had a creative supply problem. Spend can only grow as fast as the pipeline of tested creative that supports it.

Professional services

illustrative example

Consulting firm, booked calls campaign

Challenge: A high-value service with a long sales cycle was getting inquiries from unqualified prospects. Calendar filled with calls that went nowhere, and the team started ignoring the leads entirely.
Strategy: Rewrote targeting and ad copy to qualify harder in the ad itself, added a short application step before booking, and connected Google Search campaigns to the exact problems prospects search for.
Campaign type: Google Search plus Meta retargeting to a booking page

+0%

booked calls / mo

show rate

-0%

cost per booked call

Lesson learned: Fewer, better leads beat more, cheaper leads. Adding friction in the right place raised cost per lead slightly and cut cost per client significantly.

Ready to see what your ad account could be doing better?

Book a strategy call or request a free ad account review. We will look at your current setup and show you where performance may be leaking.

Book a Strategy Call Get a Free Ad Account Review