Business Growth · October 2023
Choosing a digital marketing agency in Ottawa
What to ask before you hire a marketing agency in Ottawa, and the answers that tell you the work will be measured.
By Michelle Leir · Published · Updated · 2 min read
Ottawa businesses shortlist agencies on personality and price. Both matter less than whether the agency can explain how the work will be measured.
Ask what gets tracked in week one
A capable partner names the tracked actions first: form submissions, calls, booked appointments, and purchases. If the first answer is impressions or reach, the reporting will not help you decide anything later.
Ask who does the work
In a city with a large contractor market, the person in the meeting is often not the person in the ad account. Ask who writes, who builds, and who reviews performance each week, then ask to meet them.
Ask for the first ninety days in order
Audit, tracking, offer, then spend. Any plan that begins with launching campaigns before the tracking is verified will produce numbers nobody trusts by month two.