Business Growth · May 2023
Marketing around seasonal demand in Calgary
Calgary demand arrives in waves. Planning spend around the season beats reacting to a quiet week.
By Edrees Almalki · Published · Updated · 2 min read
Many Calgary trades and services see the year in two or three sharp seasons. Spending evenly across twelve months ignores how customers actually buy.
Map last year before planning this one
Plot enquiries by month for the past two years. The pattern usually repeats closely enough to plan against, and it shows which months deserve budget and which deserve preparation.
Build before the season, not during
Landing pages, offers, and tracking should be finished four to six weeks before demand rises. Launching during the peak means learning with the most expensive clicks of the year.
Use quiet months for content and reviews
Off season is when to publish service pages, collect reviews, and photograph finished work. That groundwork is what makes the next peak cheaper to win.