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Email Marketing · March 2022
The three email automations worth building first
Welcome, enquiry follow up, and post purchase. Everything else can wait.
By Ali Bek · Published · Updated · 2 min read
Automation projects stall because they start too large. Three short sequences cover most of the value and can be written in a day.
Welcome, in two emails
Deliver what was promised, then explain what you do and how to start. Two emails outperform a seven part course that nobody finishes.
Enquiry follow up, in three
A confirmation with what happens next, a proof email, and a simple prompt to book. This sequence recovers enquiries that would otherwise go quiet.
Post purchase, in two
How to get the most from what they bought, then a review request. It raises satisfaction and produces the reviews your other marketing depends on.