All field notes
Business Growth · January 2021
Getting started with marketing in Montreal
A practical first quarter for a Montreal business with a small budget and limited time.
By Edrees Almalki · Published · Updated · 2 min read
With a small budget, order matters more than ambition. Here is a first quarter that consistently produces something to build on.
Month one: foundations in both languages
Complete listings, one clear page per service, and the French and English versions written properly. This is the work that keeps paying after the campaign ends.
Month two: proof and follow up
Collect reviews, photograph recent work, and decide who answers enquiries and how quickly. Nothing raises results faster at this stage.
Month three: one paid channel
Pick the single channel where your customers already search, run one clear offer, and review it weekly. One channel understood beats three guessed at.