Business Growth · June 2022
Calgary lead follow up beats more spend
When leads arrive and nothing happens for a day, the fix is process, not budget.
By Youmi El Khoury · Published · Updated · 2 min read
We have reviewed Calgary accounts where the campaigns were fine and the follow up was the leak. Doubling spend would have doubled the leak.
Time the first reply
Log how long enquiries wait for a first response this week. If the answer is hours, that is the cheapest improvement available and it requires no additional advertising.
Decide who owns the inbox
One named person during business hours, with a backup. Shared inboxes without an owner produce leads that everyone assumed someone else had handled.
Use three attempts, not one
A call, a text, and an email across two days recovers a meaningful share of enquiries. Most businesses stop after a single unanswered call.