Business Growth · November 2021
Marketing basics for Ottawa small businesses
Four foundations that make every later campaign cheaper: profile, pages, proof, and follow up.
By Edrees Almalki · Published · Updated · 2 min read
Before any Ottawa business advertises, four things should be in place. Skipping them makes advertising more expensive than it needs to be.
Profile and pages
A complete business profile and one page per service, each naming the areas you serve. This alone often produces enquiries before a dollar of spend.
Proof that is specific
Photographs of real work, reviews with detail, and plain descriptions of what a project involves. Specific proof converts better than any amount of polish.
Follow up you can rely on
A named owner for enquiries, a fast first reply, and a simple record of what happened. Advertising into a leaky process is the most common waste we see.