Business Growth · May 2022
Treat reviews as a marketing asset
Reviews affect search results, ad performance, and closing rates. They deserve a process.
By Youmi El Khoury · Published · Updated · 2 min read
Reviews are the only marketing asset your customers produce for you. Businesses that ask consistently end up with an advantage that is hard to buy.
Ask at the moment of relief
Right after the job is finished and the customer is visibly pleased. A request sent two weeks later competes with everything else in their week and usually loses.
Make the request specific
Ask them to mention the service and the area. Reviews with detail help search visibility and give future buyers something concrete to recognise.
Reuse them everywhere
Quotes belong on service pages, in ads, in proposals, and in follow up emails. A review read once on a profile is a fraction of its available value.