Business Growth · September 2022
Set up tracking before you advertise
An hour of tracking work at the start decides whether three months of spend teaches you anything.
By Ali Bek · Published · Updated · 2 min read
Campaigns launched without tracking produce opinions. Campaigns launched with tracking produce decisions. The difference costs about an hour.
Define the actions worth counting
Form submitted, call placed, appointment booked, purchase completed. Name them, agree them, and count nothing else as a result in reporting.
Test each one yourself
Submit the form, make the call, book the appointment, and confirm each shows up where it should. Most broken tracking is discovered months later during a disappointing review.
Record where leads go
Who receives the enquiry, how fast, and where it is logged. Tracking that stops at the website cannot tell you which campaigns produced actual customers.