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Business Growth · December 2022
What to measure in your first year of marketing
Four numbers, reviewed monthly, are enough to run marketing well in the first year.
By Youmi El Khoury · Published · Updated · 2 min read
Dashboards with forty metrics get ignored by month three. Four numbers on one page get reviewed, and reviewed numbers improve.
Enquiries, fit, close rate, value
How many people got in touch, how many were the kind of customer you want, how many bought, and what they were worth. Everything else is a diagnostic for one of those four.
Review on the same day each month
A fixed thirty minute review beats an occasional deep dive. Consistency is what turns numbers into decisions about where the next dollar goes.
Write one sentence of explanation
Beside each number, note why it moved. Six months of those sentences becomes the most useful marketing document your business owns.