Percentify Notes · February 2022
When to hire marketing help
The signal is not revenue. It is that the work is identified and nobody has time to do it.
By Edrees Almalki · Published · Updated · 2 min read
Owners ask us how big they should be before hiring help. The better question is whether the next marketing task is already clear and still undone.
Clear work, no capacity
If you know the site needs service pages, the ads need creative, and the follow up needs tightening, and none of it moved in two months, that is the moment. Help accelerates clarity, it does not replace it.
Start with one channel
One channel done properly produces evidence. Hiring for four at once produces four half configured systems and reporting nobody can interpret.
Agree what success looks like
Write the target before starting: more qualified enquiries at a cost you can accept. Without that sentence, every review becomes a debate about effort rather than outcome.